The DataTrue Blog

British Airways Airplane
Posted by Michelle McGrath | November 18, 2018
Protect your e-commerce site from Magecart Attacks: learn from the British Airways and New Egg attacks

E-commerce sites worldwide face a growing risk from the threat group Magecart, who are perpetrating simple but sophisticated attacks on online payment forms. High profile reported victims include Ticketmaster, British Airways and New Egg, however, there are likely to be many sites compromised without their knowledge. (more…)

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Posted by Michelle McGrath | March 26, 2018
3 sessions we’re looking forward to at Adobe Summit 2018

As a Showcase sponsor at Adobe Summit 2018 there has been plenty to keep us busy in recent weeks preparing for the Summit. As we have now packed our bags and are on our way, I have the time to look forward to the Summit presentations, inspiration and learning opportunities. Here’s a summary of the top three sessions that the DataTrue team is looking forward to at Adobe Summit 2018. (more…)

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Abobe Summit 2017 promotional tile
Posted by Michelle McGrath | March 22, 2018
There’s a new Sheriff coming to the Adobe Summit 2018

DataTrue is excited to be returning for a third year to the 2018 Adobe Summit, the premier event for digital marketing and analytics professionals. DataTrue is a Showcase sponsor for the Summit held in Las Vegas from 26-29 March 2018. (more…)

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Posted by Alec Sharratt | March 8, 2018
5 Analytical Tricks For PPC

If you’re familiar with AdWords and you’re looking to learn some techniques that can help you to more fully analyze your PPC data, this is the guide for you! (more…)

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Posted by Alec Sharratt | March 4, 2018
Ten Most Common Bad Data Mistakes

Hi, in this blog post we are going to talk about some of the most common mistakes that can lead to bad data or a poor analysis of that data. We are also going to recommend steps you can take to ensure better data integrity. (more…)

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Posted by Alec Sharratt | February 16, 2018
Top 10 Google Analytics Custom Reports for SEO

In this post I’m going to share the top 10 Google Analytics Custom Reports that I use for analyzing SEO data. (more…)

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Posted by Alec Sharratt | February 5, 2018
An Introduction to Analytics For SEO

Hi and welcome! In this guide you’ll be introduced to the basics of SEO Analytics. If you do SEO (Search Engine Optimization), or if you have someone do SEO for you in any capacity, it's vital to have an understanding of your SEO Analytics. By the end of this guide you will have a good understanding of what SEO Analytics is, why it is important, how to go about setting it up and some techniques to get you started. (more…)

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Posted by Robin Jowett | August 15, 2017
New Feature: Email Campaign Analytics Testing

Web Analysts! Are you frustrated by seeing your company's email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing page analytics tagging was broken.  Is this a familiar pattern in your traffic sources report? Solve this issue with DataTrue's new email analytics testing which enables automated testing of email link tagging and landing page analytics.  Now your email campaign manager can easily validate tags and analytics for a new email campaign before they hit the campaign send button. (more…)

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Surfstich tag migration case study feature image
Posted by Michelle McGrath | July 22, 2017
Surfstitch experiences a seamless tag migration with Panalysis and DataTrue, one of Australia’s largest online retailers and the world’s largest online action sports and youth apparel network experienced a seamless tag migration with the help of DataTrue partner, Panalysis. Panalysis used DataTrue to customize the tagging migration approach for SurfStitch to ensure an error-free migration with minimal impact to revenue as a result of the changes. Find out more about how tracking and reporting was carried out effectively, efficiently and to time in this case study.  

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Posted by Michelle McGrath | February 6, 2017
DataTrue returns to Adobe Summit 2017

The DataTrue team return to Adobe Summit 2017 as a Showcase sponsor. Join us at the premier event for digital marketing professionals, March 19-23 2017 in Las Vegas. (more…)

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Posted by Michelle McGrath | January 15, 2016
What is DataTrue?

Take one minute to learn what DataTrue is and how you can be sure the data you are relying on is accurate and up to date. (more…)

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Posted by Michelle McGrath | October 27, 2015
DataTrue wins Commercialisation Grant from Australian Government

We are excited to announce that DataTrue has been recognised as an innovative product and awarded funding under the Australian Government’s Entrepreneurs' Programme.  To be successful, DataTrue had to prove that our platform is an innovative product which meets an important business need in the global market. (more…)

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