News

New Feature: Email Campaign Analytics Testing

Web Analysts! Are you frustrated by seeing your company’s email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing page analytics tagging was broken.  Is this a familiar pattern in your traffic sources report?

Solve this issue with DataTrue’s new email analytics testing which enables automated testing of email link tagging and landing page analytics.  Now your email campaign manager can easily validate tags and analytics for a new email campaign before they hit the campaign send button.

Getting your email campaign analytics running smoothly is a tricky process.  For a start, in many organisations there are different groups of people who need to be involved to make things work.

  1. The email campaign manager will create the email on your email marketing platform such as ExactTarget, MailChimp or GetResponse;
  2. Your media agency or development team might be responsible for creating the landing pages that are linked from the email; and
  3. Your technical analyst will be responsible for configuring your tag management solution to ensure the right analytics and media tags are deployed to the landing pages.

Each of these groups need complete their tasks correctly and consistently to get accurate analytics reporting for your email campaigns.

At DataTrue, we have recognised that getting accurate email campaign reporting is difficult. So we have added a new feature called Email Campaign Analytics Testing which enables you to easily test and validate the analytics for your email campaign, before you send an email campaign.

How can you automatically test your Email Campaign Analytics?

Email Campaign Analytics Testing with DataTrue

Email Campaign Analytics Testing with DataTrue

When setting up a test for your email campaign, DataTrue creates an unique email inbox (e.g. 1020aec8@email.datatrue.com) and links that to the test.

DataTrue looks for incoming emails to this inbox. When an email arrives, DataTrue stores the email and then runs the test against the links and associated landing pages testing and validating the analytics data.

To try this new feature out, login to your DataTrue account and go to the help center and checkout our support article on how to setup and email campaign test.

If you don’t have a DataTrue account yet – please signup for a free trial and we can help you get started today.

News

Surfstich experiences a seamless tag migration with Panalysis and DataTrue

Surfstitch.com, one of Australia’s largest online retailers and the world’s largest online action sports and youth apparel network experienced a seamless migration of tags with the help of DataTrue partner, Panalysis.

Panalysis used DataTrue to customise the tagging migration approach for SurfStitch to ensure an error-free migration with minimal impact to revenue as a result of the changes. Find out more about how tracking and reporting was carried out effectively, efficiently and to time in this case study.

 

Uncategorised

DATATRUE MEASURECAMP SF 2017 GIVEAWAY – Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN: A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. TRADE PROMOTION – NOT OPEN TO THE GENERAL PUBLIC. ODDS OF WINNING DEPEND ON THE NUMBER OF ENTRIES RECEIVED.

Eligibility: DataTrue MeasureCamp SF 2017 Giveaway (“Sweepstakes”) is only open to attendees of MeasureCamp SF 2017 at 222 2nd St, San Francisco, California (the “Conference”) who are legal residents of the United States, 18 years of age or older. Employees of Sponsor, exhibitors, media and conference operators and their respective parent and affiliated companies, and the immediate family members (namely, parents, siblings, spouse or children) or residents of the same household (whether related or not) of each are not eligible.

To Enter: Deposit a single business card or blank card with your name and contact information in the designate entry box at the DataTrue booth during the Conference on Saturday, July 22nd, 2017.

Participation in this Sweepstake constitutes the entrant’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of Sponsor, which are final in all respects.

ONE ENTRY PER PERSON. Illegible, incomplete or incorrect entries will be rejected. Entries become the property of Sponsor and will not be returned.

Prize Details: From the eligible entries received, the following prize will be awarded for each drawing: One (1) Google Home Speaker (retail value: $129.00)

Three prizes will be awarded. Prize may not be transferred or redeemed for cash, in whole or in part. Sponsor will notify winners by telephone, mail or e-mail, at Sponsor’s discretion. No substitutions or cash awards, except that Sponsor reserves the right to substitute a prize of equal value in the event of unavailability. Prizes are non-transferable. All state, federal and local taxes (including income taxes) on prize are the winner’s sole responsibility. Prize will be awarded according to these Rules provided it is claimed in accordance with these Rules. Unclaimed prizes may not be awarded.

Drawing and Awarding of Prize: Three potential winners will be selected in a random drawing from among all eligible entries received. Sponsor will conduct the drawing and award the prize and its decisions on all matters relating to this Sweepstakes are final. The potential winner will be notified by Sponsor at the end of the event and is required to complete a winner verification and liability/publicity release prior to the end of the Conference. If a potential winner declines the prize, fails to respond and complete the verification/release, or is ineligible according to these Official Rules, the prize will be forfeited and Sponsor may award the prize to an alternate winner selected by a random drawing from the remaining eligible entries.

General: By entering, entrant confirms his or her eligibility to participate in the Sweepstakes, compliance with these Official Rules, and acceptance of the prize as offered. By entering, entrant also releases Sponsor and its advertising and promotional agencies, and all of their respective directors, officers, owners, partners, employees, agents, representatives, successors and assigns from any and all liability for any loss, harm, damages, cost or expense arising out of entrant’s participation in this Sweepstakes or entrant’s acceptance, possession, use, misuse or non-use of the prize, or from any and all claims of third parties arising therefrom. By entering, entrant also consents to being entered in Sponsor’s customer database and agrees that Sponsor may contact entrant by email to announce the prize winner of the Sweepstakes, future special or promotional offers and Sponsor’s products, and for Sponsor’s general sales and marketing purposes. The collection, use and disclosure of personal information submitted to Sponsor in connection with entering this Sweepstakes is governed by Sponsor’s Privacy Policy which may be accessed at www.DataTrue.com.

Sponsor reserves the right, in its sole discretion, to cancel or suspend part of all of this Sweepstakes should causes beyond the control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes. In such event, Sponsor may award the prize in a random drawing from all eligible entries received up to the date of cancellation or suspension.

Sponsor may prohibit an entrant from participating in the Sweepstakes or winning the prize if, in its sole discretion, Sponsor determines that the entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, deception, or other unfair practices or intending to annoy, abuse, threaten or harass any other entrants or Sponsor representatives. Offer void where prohibited and subject to federal, state and local laws.

Limitation of Liability: Sponsor and its parent and affiliated companies and the respective officers, directors, employees, representatives and agents of each of the foregoing shall have no liability and shall be held harmless by a winner for any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, possession, use or misuse of a prize or the conduct or participation in this Sweepstakes. Any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration in Los Angeles, California. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorney’s fees. Sponsor and its promotion and advertising agencies are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions whether caused by the Sponsor, users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of entries which may damage a user’s system or limit a entrant’s ability to participate in the Sweepstakes.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

Winners Identification: For the identity of the winner, available until August 30, 2017 by sending a self-addressed, stamped envelope by August 30, 2017 to DataTrue, 49 Dove Street, Cremorne VIC 3121 Australia. Sponsor: DataTrue, 49 Dove Street, Cremorne VIC 3121 Australia.

News

DataTrue returns to Adobe Summit 2017

The DataTrue team return to Adobe Summit 2017 as a Showcase sponsor. Join us at the premier event for digital marketing professionals, March 19-23 2017 in Las Vegas.

Adobe Summit delivers the latest insights from the world’s leading digital marketing experts, sessions ranging from strategy to hands on labs. Highlights from last year included an interview with George Clooney, singing with Donnie Osmond and a live concert with Weezer under a balmy Las Vegas sky.

If you are attending, visit our kiosk to see the range of new features we are launching in time for the Summit. Once again we look forward to catching up with our clients, partners as well as introducing DataTrue to the thousands of attendees. If you haven’t got your ticket yet, then contact us – we have a special discount to share!

Weezer Las Vegas 2016

Thousands of digital marketeers enjoying a live concert by Weezer at Adobe Summit 2016

News

DataTrue wins Commercialisation Grant from Australian Government

We are excited to announce that DataTrue has been recognised as an innovative product and awarded funding under the Australian Government’s Entrepreneurs’ Programme.  To be successful, DataTrue had to prove that our platform is an innovative product which meets an important business need in the global market.

Assistant Minister for Innovation Wyatt Roy announced the funding and said innovation was at the heart of the Government’s agenda.

“Australians are great innovators, but we need to turn our great ideas into commercial products,” Mr Roy said. “The commercialisation of these products will advance our industries and create new opportunities, as well as ensuring Australia’s intellectual property is protected.”

This is an exciting step for DataTrue, we will be using the commercialisation grant to launch the DataTrue product into the global marketplace.