The data layer is generally regarded as the best practice for structuring how data is transferred from your website to your tag manager, and ultimately your tags. Adding a data layer to your analytics implementation introduces a new component that can be tested, enabling you to ensure your data collection systems are running reliably, and collecting accurate data. The problem with the data layer The data layer introduces a more structured way of passing data from your application to your analytics and marketing platforms. For those people concerned with data quality, the data layer provides another test point to validate the integrity and quality of the data being collected. The downside is the extra effort required to test. The best way to address this problem is via automated testing. Automated testing allows you to quality assure your data with minimal effort freeing you up to focus on data analysis. Automated data layer testing Automated data testing is regarded as the best practice approach to achieve good data quality and governance. DataTrue’s new Data Layer Validation feature enables you to test the data passed via your data layer as well as your tags. The following screenshots demonstrate how this feature alerts...
DataTrue is a proud sponsor of Adobe Summit, Las Vegas for the fourth time! We will join thousands of marketing professionals March 24–28 at The Venetian and The Palazzo, Las Vegas. Adobe Summit is one of our favourite events of the year, a fantastic opportunity to surround ourselves with interesting people, great ideas and take a deep dive into the future of experience marketing. Save $400 with promo code S19SCDP. Visit DataTrue in the showcase area – kiosk 771-J , enter to win a Nintendo Switch We will be showcasing our powerful validation software, DataTrue, and demonstrating how it can help business leaders guarantee that their data is high-quality, accurate and useful. Our passion is helping enterprises to have confidence in their data by providing them with a tool that can audit and monitor their website tracking implementation and ensure the quality of the information they collect. You also have the chance to win a Nintendo Switch with Gray Joy Con™ worth over USD $299! All you have to do is visit the booth, scan your conference badge or throw your business card into the designated entry box. Can't make Adobe Summit? Don’t stress! If you are interested in tracking...
It’s all over the news these days - since last September, when the British Airways cyber theft first made the news, this week the fines were announced: a record $328 million fine for British Airways, the highest penalty to date under current data protection rules. For businesses that deal with data and security, this is a serious concern, and working out ways to keep their customers’ data safe and prevent these types of attacks. Read on for more details on the Magecart cyber attacks, and how DataTrue’s solution provides tools to prevent this kind of attack on organizations. (more…)
As a Showcase sponsor at Adobe Summit 2018 there has been plenty to keep us busy in recent weeks preparing for the Summit. As we have now packed our bags and are on our way, I have the time to look forward to the Summit presentations, inspiration and learning opportunities. Here’s a summary of the top three sessions that the DataTrue team is looking forward to at Adobe Summit 2018. (more…)
DataTrue is excited to be returning for a third year to the 2018 Adobe Summit, the premier event for digital marketing and analytics professionals. DataTrue is a Showcase sponsor for the Summit held in Las Vegas from 26-29 March 2018. (more…)
If you’re familiar with AdWords and you’re looking to learn some techniques that can help you to more fully analyze your PPC data, this is the guide for you! (more…)
Hi, in this blog post we are going to talk about some of the most common mistakes that can lead to bad data or a poor analysis of that data. We are also going to recommend steps you can take to ensure better data integrity. (more…)
In this post I’m going to share the top 10 Google Analytics Custom Reports that I use for analyzing SEO data. (more…)
Hi and welcome! In this guide you’ll be introduced to the basics of SEO Analytics. If you do SEO (Search Engine Optimization), or if you have someone do SEO for you in any capacity, it's vital to have an understanding of your SEO Analytics. By the end of this guide you will have a good understanding of what SEO Analytics is, why it is important, how to go about setting it up and some techniques to get you started. (more…)
Web Analysts! Are you frustrated by seeing your company's email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing page analytics tagging was broken. Is this a familiar pattern in your traffic sources report? Solve this issue with DataTrue's new email analytics testing which enables automated testing of email link tagging and landing page analytics. Now your email campaign manager can easily validate tags and analytics for a new email campaign before they hit the campaign send button. (more…)
Surfstitch.com, one of Australia’s largest online retailers and the world’s largest online action sports and youth apparel network experienced a seamless tag migration with the help of DataTrue partner, Panalysis. Panalysis used DataTrue to customize the tagging migration approach for SurfStitch to ensure an error-free migration with minimal impact to revenue as a result of the changes. Find out more about how tracking and reporting was carried out effectively, efficiently and to time in this case study.
The DataTrue team return to Adobe Summit 2017 as a Showcase sponsor. Join us at the premier event for digital marketing professionals, March 19-23 2017 in Las Vegas. (more…)
Take one minute to learn what DataTrue is and how you can be sure the data you are relying on is accurate and up to date. (more…)
We are excited to announce that DataTrue has been recognised as an innovative product and awarded funding under the Australian Government’s Entrepreneurs' Programme. To be successful, DataTrue had to prove that our platform is an innovative product which meets an important business need in the global market. (more…)