Kasey Bayne

Up Your Email Game by Tracking These 4 Less-Common Metrics

Deliveries...opens...clicks...conversions…if you work in email marketing, you’ve probably been muttering those four words in your sleep. And with good reason — tried-and-true funnel metrics are the backbone of email performance...

How Customer Journey Analytics Helps Businesses Boost Sales and Reduce Churn

What is a customer journey? A customer journey, or user journey, is a series of steps that a customer performs to accomplish a goal. That goal might translate to a...

Data QA sucks. Here’s why — and how — you should do it anyway.

If you’re reading this, you probably don’t need to be convinced that manual QA is a real pain — it’s slow, it’s tedious, and problems usually slip through the cracks...

DataTrue_Updates
New in DataTrue: February Product Updates

Our development team kicked off 2020 with a whirlwind round of feature updates and enhancements, and the results are now live for all DataTrue customers! Here’s a summary of the...

3 Data Collection and Management Mistakes that Could Result in a GDPR Violation

Mishandling customer data has never been good for business, and it became an even more serious issue when the EU’s General Data Protection Regulation (GDPR) went into effect in May...