Now more than ever, data is the key to monitoring, identifying, and making smart decisions for your business. No matter your tech stack, if your company is like most, your...
Deliveries...opens...clicks...conversions…if you work in email marketing, you’ve probably been muttering those four words in your sleep. And with good reason — tried-and-true funnel metrics are the backbone of email performance...
There are a number of big advantages to implementing a data layer, including better data consistency, improved reliability, and increased flexibility when it comes to sending data to different analytics...
What is a customer journey? A customer journey, or user journey, is a series of steps that a customer performs to accomplish a goal. That goal might translate to a...
If you’re reading this, you probably don’t need to be convinced that manual QA is a real pain — it’s slow, it’s tedious, and problems usually slip through the cracks...
Our development team kicked off 2020 with a whirlwind round of feature updates and enhancements, and the results are now live for all DataTrue customers! Here’s a summary of the...
Mishandling customer data has never been good for business, and it became an even more serious issue when the EU’s General Data Protection Regulation (GDPR) went into effect in May...
The data layer is generally regarded as the best practice for structuring how data is transferred from your website to your tag manager, and ultimately your tags. Adding a data...
If you’re familiar with AdWords and you’re looking to learn some techniques that can help you to more fully analyze your PPC data, this is the guide for you! (more…)
Hi, in this blog post we are going to talk about some of the most common mistakes that can lead to bad data or a poor analysis of that data. We...
