Omja Das

Do more with your data with DataTrue’s new Reporting API feature

Now more than ever, data is the key to monitoring, identifying, and making smart decisions for your business. No matter your tech stack, if your company is like most, your...

Up Your Email Game by Tracking These 4 Less-Common Metrics

Deliveries...opens...clicks...conversions…if you work in email marketing, you’ve probably been muttering those four words in your sleep. And with good reason — tried-and-true funnel metrics are the backbone of email performance...

How to automate unit testing of data layer triggered tags

There are a number of big advantages to implementing a data layer, including better data consistency, improved reliability, and increased flexibility when it comes to sending data to different analytics...

How Customer Journey Analytics Helps Businesses Boost Sales and Reduce Churn

What is a customer journey? A customer journey, or user journey, is a series of steps that a customer performs to accomplish a goal. That goal might translate to a...

Data QA sucks. Here’s why — and how — you should do it anyway.

If you’re reading this, you probably don’t need to be convinced that manual QA is a real pain — it’s slow, it’s tedious, and problems usually slip through the cracks...

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New in DataTrue: February Product Updates

Our development team kicked off 2020 with a whirlwind round of feature updates and enhancements, and the results are now live for all DataTrue customers! Here’s a summary of the...

3 Data Collection and Management Mistakes that Could Result in a GDPR Violation

Mishandling customer data has never been good for business, and it became an even more serious issue when the EU’s General Data Protection Regulation (GDPR) went into effect in May...

Automated data layer testing

The data layer is generally regarded as the best practice for structuring how data is transferred from your website to your tag manager, and ultimately your tags. Adding a data...

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5 Analytical Tricks For PPC

If you’re familiar with AdWords and you’re looking to learn some techniques that can help you to more fully analyze your PPC data, this is the guide for you! (more…)

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Ten Most Common Bad Data Mistakes

Hi, in this blog post we are going to talk about some of the most common mistakes that can lead to bad data or a poor analysis of that data. We...