Data Assurance Tools

Automated data layer testing

The data layer is generally regarded as the best practice for structuring how data is transferred from your website to your tag manager, and ultimately your tags. Adding a data...

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UPDATED: Protect your e-commerce site from Magecart Attacks: learn from the British Airways and NewEgg attacks

It’s all over the news these days - since last September, when the British Airways cyber theft first made the news, this week the fines were announced: a record $328...

New Feature: Email Campaign Analytics Testing

Web Analysts! Are you frustrated by seeing your company's email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing...

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What is DataTrue?

Take one minute to learn what DataTrue is and how you can be sure the data you are relying on is accurate and up to date. (more…)