Marketing Analytics

Up Your Email Game by Tracking These 4 Less-Common Metrics

Deliveries...opens...clicks...conversions…if you work in email marketing, you’ve probably been muttering those four words in your sleep. And with good reason — tried-and-true funnel metrics are the backbone of email performance...

How Customer Journey Analytics Helps Businesses Boost Sales and Reduce Churn

What is a customer journey? A customer journey, or user journey, is a series of steps that a customer performs to accomplish a goal. That goal might translate to a...

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5 Analytical Tricks For PPC

If you’re familiar with AdWords and you’re looking to learn some techniques that can help you to more fully analyze your PPC data, this is the guide for you! (more…)

Top 10 Google Analytics Custom Reports for SEO

In this post I’m going to share the top 10 Google Analytics Custom Reports that I use for analyzing SEO data. (more…)

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An Introduction to Analytics For SEO

Hi and welcome! In this guide you’ll be introduced to the basics of SEO Analytics. If you do SEO (Search Engine Optimization), or if you have someone do SEO for...

New Feature: Email Campaign Analytics Testing

Web Analysts! Are you frustrated by seeing your company's email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing...