Marketing Analytics

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5 Analytical Tricks For PPC

If you’re familiar with AdWords and you’re looking to learn some techniques that can help you to more fully analyze your PPC data, this is the guide for you! (more…)

Top 10 Google Analytics Custom Reports for SEO

In this post I’m going to share the top 10 Google Analytics Custom Reports that I use for analyzing SEO data. (more…)

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An Introduction to Analytics For SEO

Hi and welcome! In this guide you’ll be introduced to the basics of SEO Analytics. If you do SEO (Search Engine Optimization), or if you have someone do SEO for...

New Feature: Email Campaign Analytics Testing

Web Analysts! Are you frustrated by seeing your company's email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing...