Data Assurance

Automated data layer testing

The data layer is generally regarded as the best practice for structuring how data is transferred from your website to your tag manager, and ultimately your tags. Adding a data...

British Airways Airplane
UPDATED: Protect your e-commerce site from Magecart Attacks: learn from the British Airways and NewEgg attacks

It’s all over the news these days - since last September, when the British Airways cyber theft first made the news, this week the fines were announced: a record $328...

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Ten Most Common Bad Data Mistakes

Hi, in this blog post we are going to talk about some of the most common mistakes that can lead to bad data or a poor analysis of that data. We...